Programmatic 2015 is a two-day, practitioner-led event designed to bring thought leadership to the space, discuss best practices and deliver insight into innovations in the space. The theme of the event is to focus on the business value of programmatic advertising and media buying. Discussion points will range from Big Data analytics, customer insights, segmentation and targeting, digital advertising fraud, technology, marketplaces and digital strategy.
Programmatic Advertising has redefined how brands engage with their current and prospective customers. The ability to interface with prospects in real time has opened the door to new and creative ways to target, capture and convert, leading to a significant increase in digital marketing ROI.
This new digital marketing landscape is not a trend or buzzword, rather the next generation of advertising as a whole. Programmatic is permeating outside of our digital channels and into TV, radio and more. Innovation in the space is rapid and the deployment of new technologies is helping brands, agencies and publishers capture the value that programmatic has to offer.
1 Old Bayshore Highway
Millbrae, CA 94030