Category Management & Innovation 2016
May 16 & 17 - Chicago
Category Management & Innovation 2016 is among the go-to events for product & category managers, marketers, designers and innovators from all industries. Hundreds of product managers participated in 2015 for two days of vendor-free learning and networking. Join us this May in Chicago for this premier learning and networking engagement.
Dynamic category planning, management and innovation are more important than ever in the pursuit of competitive advantage. Customers’ ever changing wants and needs drive the need to offer products with distinct characteristics and market these products in a way that motivates customers and promotes loyalty. This is where the challenge arises for category managers; to develop more efficient innovation practices, optimize use of customer knowledge and insights, better manage product lifecycles and increase the effectiveness of marketing initiatives.
Category Management & Innovation 2016 addresses the full spectrum of category management, from streamlining innovation to end of lifecycle. Comprised of two unique tracks, this is the most comprehensive category management event available. Attendees will learn from leading industry practitioners on topics focused on innovation, business planning, product strategy, performance and customer insights.
Hyatt Magnificent Mile
633 N. Saint Claire Street
Chicago, IL 60611
Mention the Gateway Management room block to the customer service agent for the exclusive $219/night reduced rate.