Marketing Science 2016: Big Data & The Future Of Marketing
Marketing Science 2016 is a two-day, vendor agnostic event focused on next generation marketing analytics capabilities. This event pulls together some of the top minds from leading brands for robust discussion, sharing of best practices, case studies, workshops and networking. Be a part of the hundreds of marketing and data science leaders who have benefited from attending this event.
In today’s marketplace, good analytics are the key differentiator for smarter decision making and gaining competitive advantage. An organization’s ability to harness and leverage the wealth of available organizational data is a key factor in effective marketing mix, customer management, churn, prediction and conversion.
Two key themes are the focus of this event -Marketing Analytics distinctly addresses how analytics impact and optimize marketing planning, operations and performance. This track gives attendees access to cutting edge marketing analytics methodologies and thought leadership on sessions related to measuring and monitoring marketing performance and effectiveness of campaign and marketing spend. Customer Analytics explores customer-driven analytics that measure purchase propensity, value, and loyalty across key moments on their journey with a product or brand. Sessions are developed specifically for customer-centric organizations that are motivated to learn the true value of their customers to their organization and want to enhance their ability to retain customers through focused offerings.
1 Old Bayshore Highway, Millbrae, CA
Mention the Gateway Management room block to the customer service agent for the exclusive $239/night reduced rate.